Piyush Goyal meets retailers and Kirana stores representatives to discuss e-commerce policy

If the series of marathon stakeholder meetings Union Commerce Minister Piyush Goyal is holding in the last three days is any indication, Modi government's national e-commerce policy is likely to take final shape soon. Two days after spending a long evening with the representatives of e-commerce and IT companies, Goyal on Wednesday (June 19) met the representatives of associations of Kirana stores, traders and retailers to discuss the same topic. While the industry representatives have been given 10 days to share their views on the draft e-commerce policy, traders and retailers have been asked to submit their feedback within the next five days.


The minister reiterated the government's stand that India will not allow multi-brand retail by foreign companies, including a backdoor entry on the pretext of business to business (B2B) channel. Responding to the concerns raised by the retailers over the adverse impact of anti-competitive practices such as predatory pricing and other discriminatory methods from multinational e-commerce platforms, Goyal said that predatory pricing will not be allowed and necessary action will be taken against defaulters. Stating that the government will give all support and assistance to small traders and retailers to grow their business, he wanted the small stores, traders and retailers to be part of the government's e-commerce (GeM) platform, which has already achieved a turnover of Rs 25,000 crore.